document.write('Today\'s tip clearly describes the difference between...
HITS VS VISITORS
When you are talking to a possible advertiser about the number of people that roll through your site in a day, month, or year,the advertiser usually wants to know about "Impressions" or "Visitors." Too often this gets confused with the concepts of hits. Here are the differences:
Hits: A "hit" is a request of the server. Let\'s say, for example,that you have a page that has five graphics on it. That page is equal to six hits, the page and then the five graphics. Sometimes people report "hits" to a possible advertiser. This is wrong, as it creates an inflated report of site traffic. If I could report hits alone, I could create graphics-filled pages and report numbers into the tens of millions.
Impressions (also called "Page Views"): This is a listing of how many times the ad banner was seen. It may be that one person saw the ad banner three times. That\'s fine. Impressions are simply the number of times the banner was seen.
Visitors: are the number of individual people coming into the site. Usually this number is reported right alongside Impressions.
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